imposing the death of many, in one direction, and / or obsolete media is upon us. For many, this comes as a blessing. If you are not ready for it, and it's the only way to market your business, you might want to pay attention.

In the old days you can put an ad in the Yellow Book, where you could sit next to anyone who does what you do, and hope for the phone to ring. Well, Verizon sells the phone book for a reason, they saw that the mean impending doom. Phonebook using drop big time as more and more consumers turn to the internet to find answers quickly. While the directory is not intrusive, it's certainly one way, and increasingly obsolete media. Phone book ad sales fell in the last 5 years as more and more businesses turn to Internet to spend their marketing dollars.

Think about it, what do you need to find a restaurant, get the oil change, or find / C repair man? Technology is growing so fast now, that many people get answers almost immediately from their cell phones. Really though, the answer for most people is the same-we go on the Internet, when we want answers, and we wish them quickly. We are looking for in search engines like Google or Bing, or we ask for suggestions and read the recommendations on sites like Yelp, Twitter or Facebook.

The problem with this old-fashioned marketing is that it does not allow users to interact. When was the last time you looked in the phone book and can now read reviews from someone who was eating at a restaurant you think you are going? Umm .... never! If you want to find dirt on a restaurant that could save time, money and bad experiences, you can ask people you trust and read reviews online.

Would not it be nice to learn that 30 people thought the food in a restaurant sucked, the bathrooms are dirty and the waiter was rude? Well, the Internet can find out before you experience. Not only that, you know where to go to have a wonderful, relaxing experience with excellent service and fair prices.

In fact, the company moved online Yellow Pages in an effort to keep their companies on the move, but I'm afraid that it may be too little too late for them. We will see ...

Yellow Page advertising medium was quite effective when people turned to the Yellow Pages to look something up. I know clients who used to spend more than $ 20,000 a year on their yellow page ad. No more. The media has become outdated and no longer in effect.

a lot of annoying type of advertising, commonly referred to as the intrusive media, marketing has to be struck in the face, uninvited, unwanted, and usually

.

How many times have you been watching your local morning news on TV just to have some super boring car "salesman" yelled at her face on some limited time inventory reduction work? I use the word salesman in quotation marks, because if these guys had no idea about marketing and advertising, these advertisements would not be around. In fact, we were looking to buy a new car recently, but they actually left a couple of dealerships, because the "sellers" are more like buzzards swarming in on the kill than a qualified sales professionals ready to help answer your questions.

This kind of in your face, intrusive, try to sell you something you do not need (or want) access to the dying as we enter the "era of" where are the voices of consumers becoming increasingly important and more easily heard. Companies that fail to adapt to these changes will soon be the new thin clients. Smart companies are paying attention to what their customers really want and need.

There is another type of marketing to see big changes. It is also a call obsolete but as far as Internet is concerned, it is super old school. I'm talking about e-mail, and it's a marketing equivalent of e-mail blast. This type of electronic marketing, where your message is sent via e-mail prospect, can still be effective. But the rules have changed. Spam laws are constantly changing, and to e-mail blast to get through without ending up in someone's spam box, it is best to first make a list of the other bids, then the market for a clean list of who gave the permission to market . The term "permission based marketing" has evolved from this concept is more in line with what consumers expect from a company to defend.

This is the age of the consumer, so be wise and get interested in sites like Twitter, Yelp, Facebook, LinkedIn and the like. Whether or not you have a conversation, people are probably talking about your business. Being part of the conversation lets hear what is happening, solve problems, build a following and promote your brand on the right way.